ALFA Field Marketing
Our Field Marketing teams engage with consumers, retail colleagues and directly with businesses, putting your products front and centre during the purchase journey. We focus on creating memorable face-to-face interactions with the key objectives of building brand awareness, driving sales and building customers who become brand advocates.
Sales Teams
Our Field Marketing teams engage with consumers, retail colleagues and directly with businesses, putting your products front and centre during the purchase journey. We focus on creating memorable face-to-face interactions with the key objectives of building brand awareness, driving sales and building customers who become brand advocates.
Events & Experiential
Taking your product or brand to the customer in the most innovative and dynamic way. Utilising high footfall locations and events coupled with engaging experiences to deliver memorable and direct access to your product to build awareness and drive sales.
Merchandising
Our merchandising teams are located within easy reach of your stores. We cover 95% of the major conurbations in the UK and Ireland. Ensuring your product is in the right place at the correct price point and ready to buy. Our logistics teams can store and distribute any product, ambient or chilled.
Audits
Brands invest heavily in placing their product in store, our audit teams are there to check compliance to agreed plans and take the necessary action to remedy any shortfall. We provide real-time data and actionable insight to inform our clients.
Training
We deliver engaging and informative workshops to upskill your teams enabling greater product knowledge, brand advocacy and increased customer satisfaction.
Influencers
We have access to some of the most prominent influencers across multiple categories and geographies. We have a unique profile model that allows us to recommend the best fit for your brand to amplify your product.
Reporting
Our in house software developers continue to innovate to enable real-time insight from our field work activity. We use the latest developments in AI to share insight that allows prompt action to affect positive outcomes for the customer and the brand.
Learning Management System
We offer bespoke LMS systems to educate and inform your colleagues effortlessly with the technology available to them. We also integrate when an established LMS solution exists.
Social Media Strategy & Activation
Activating your brand on social media requires expertise to ensure you get the best return on your advertising spend. Our team will help you navigate the Social Media space to maximise exposure, sales and recommendation.